We recommend maintaining redirects for at least three years.

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Between content, the redirect will be classified as a soft 404 error and will not pass PageRank. However, it's best to use 301 redirects when you want to pass link authority to a new URL. Are redirects bad for SEO? No, redirects are not bad for SEO. In fact, in many ways they are the exact opposite, provided they are used wisely. Think of it like this if you don't use redirects but move or delete a URL, neither users nor search engines will be redirected to the new page when they land on the old URL.

This can cause a keyword's ranking to drop and increase Last Review the bounce rate . Redirects help prevent these problems. That said, you should not overuse it and avoid problems like with chains and redirection loops as much as possible. How long should redirects be maintained? It's a frequently debated topic among SEO experts, but Google's John Mueller confirmed After a few years, no one is accessing the old URLs anymore and these redirects can be removed. img-semblog Based on John's advice and other experiences.



But, if that number doesn't matter, there's no harm in keeping them longer. How to test redirects? Sometimes you know there is a redirect, because you are redirected the moment you access a URL. But how do you test redirects to see if they are working correctly or if they are 301s or 302s? You can see temporary and permanent redirects in your Site Audit report and in Google Search Console. If you want to test a specific URL, you can use a tool like status.io . To sum up Redirects are essential in SEO, but their use goes far beyond that. You should use.