Following in the same footsteps

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For example, if you search for football, instead of just showing you national results, local results for that topic will also be added to the list. What do local search functions have to do with Content Marketing? This new Google feature for local news is an offshoot of the COVID-19 news hub , launched last year with the need to provide a safe source of news about the pandemic. Having a website page displayed as a search result for the COVID-19 news hub automatically meant that the page had accuracy and reliability. In that sense, editors began to improve the quality of their content, adding more relevance to the information provided. That practice helped those portals become authorities on COVID-19 matters.

Following in the same footsteps, local news websites Loan Phone Number List are about to step into the spotlight. And those pages that are built with the best Content Marketing practices will obtain better benefits. How to improve the Content Marketing strategy for Local Searches? It's been a while since Google started measuring content relevance as an SEO ranking factor. Therefore, it is not surprising that the quality of the content is essential to achieve success in this field. Below we will tell you two new features that you can take advantage of! For local news editors You still have time to expand your Content Marketing strategy.



Maps the best practices that Google uses to categorize a content/blog/web page as relevant to its search results. Then, you can create a content calendar to increase the frequency of new posts. In addition to publishing local news, take advantage of the new visitors that come from the Google function to generate leads, sales, advertising or whatever you need. Once you offer a high-quality experience, you can "ask" for something in return. For other local services It's just a matter of time before Google increases its range of business segments that are showcased for local results.