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Search engine leads (cold calling, direct mail, etc.) have a 14.6% close rate , while outbound leads have a 1.7% close rate . 70-80% of people ignore paid search results, choosing to click only on organic search results. Bounce rates increase by 50% if your website takes 2 seconds longer to load. second it takes your website to load. Voice search currently represents 10% of total searches.
Local SEO: statistics for Email Data Previously, it was very difficult – if not impossible – for national brands to make themselves visible locally on search engines from an SEO perspective. It was in 2014 that Google gave local businesses a way to compete with the bigger names. Indeed, in July of that same year, the giant launched the first version of Google Pigeon, allowing local businesses to compete for search rankings at the local level and respond to Internet users' proximity queries (for example "florist near me”, “pressing paris”, etc.)

Consumers who conduct a local search visit a store within 3 miles of their current location. 61% of mobile searchers are more likely to contact a local business if they have a “ mobile friendly ” site. 88% of consumers trust online reviews as much as personal recommendations. 86% of people search for the location of a business on Google Maps. 78% of location-based mobile searches result in an offline purchase.
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