Following this premise

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There, the offer is presented to capture your contact information and, in return, you will be provided with much more specialized and advanced complementary content, of course, with higher quality. However, none of this is possible without key elements that serve as the channel for the user to reach the doors of your database. Landing pages The landing page or landing page is a web page where the user will arrive after clicking on the content of the blog and which will take them to the form where they will enter their data and will stop being a visitor and become a lead.


In this sense, the landing page must be truly impressive and attractive to Phone Number List capture attention and stimulate the continuity of the process. Following this premise, look for: a clean and attractive design; a text that engages and convinces the user to take that step; rely on short videos or interactive elements to close the deal. Form The form is the field where the visitor enters their data and obtains the promised material. Many companies do not pay attention to the details at this stage and many of the mistakes in lead capture occur here, therefore, to increase the chances that the visitor does not regret it at the last minute.





Your form should have: a field differentiated from the rest of the website to highlight that section; that it is in full view and not in the background where the user must scroll to find it; have a title that truly catches the user's attention ; Just ask for the data necessary for your recruitment process. Thank you page The thank you page is a web page where after writing the data in the form, the now converted lead can obtain the content. Here it is important to thank them for their trust and recommend other content that may be of interest to them.