Engage with them in an authentic

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audience's life looks like – professionally and personally.  way, even if it's unrelated to the project you're working on. Forming this relationship with them will advocate for your brand and your content. Discover Our final tactic is to discover what the media is doing. Follow trending news and industry topics to see how your content fits. At CMI, we follow top reporters from outlets we wish to interview. When we notice a reporter talking about a topic we know, we can contact them. Social media is also great for marketing your content. Here we inform reporters about our latest research.


Also, just like with influencers, you can develop relationships with reporters via social media. Find out what's going on with them and let them know you're listening. When they know what they're  Special Database talking about, they'll remember it the next time you call them with a pitch. Research Report - Social Share - Example For each research report, we've put together a Google spreadsheet that targets influencers who might be interested in the report (you can download and customize this template). We draw names from a substantial network of influencers who are CMI bloggers, Content Marketing World speakers, Content Marketing Awards judges, and friends of CMI. Our research will create a 1-2 page reference guide. This is a cheat sheet for all the information you should include in your research press release.






This information includes the study title, a one-paragraph summary of the study, and other relevant information. The goal is to make life as easy as possible for bloggers and journalists to increase their chances of writing about us. amanda-subler-research-reference-sheet conclusion You're likely already using some of these ideas to expand the scope of your content, but we hope you'll pick up some new ideas as well. And we want to learn from you – how else can writers get the word out about their content Editor's note: CMI Community Manager Monina Wagner and Senior Blog Manager Lisa Dougherty contributed to this post. Subscribe to CMI's daily newsletter for more content marketing tips, trends, insights, and more. Cover image by Joseph KalinowskiContent Marketing Institute