It can be incredibly demoralizing. Unless your content

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About Our Data Contact Us Customers Help Center Jobs Brand Assets Request a Feature Other Partners Terms & Conditions Privacy GDPR Sitemap Cookie settings Compare Lead Forensics Albacross Leadworx VisitorQueue HubSpot × Pricing Product Solutions Resources Company LoginSee my leads Pricing Product Solutions Resources Company Login See my leads BlogB2B Marketing Case Study: How Typeform Used Beacon Content to Drive 500k+ Views and 2k+ Backlinks 04 September 2020 by Olivia Seitz 7 min read Case Study: How Typeform Used Beacon Content to Drive 500k+ Views and 2k+ Backlinks Table of contents How a Chat With Susan Bennett (the Voice of Siri) Drove 500k+ Views Siri, What’s Wrong With Traditional Content Marketing? Create Beacon Content Using the SURF Method Share Write.

Publish. Beg for shares and backlinks. It’s become a well-worn playbook for cambodia number dataset marketers promoting their 500-word, SEO-optimized pieces The hope? That a few influencers will like, share, or link to your content. In theory, it’s a great approach. In practice? is truly noteworthy, most influencers just ignore you.

According to Sancar Sahin—Typeform’s Director of Marketing—this now “classic” approach to content marketing is far from the best way to do content marketing. Instead, he and his team implemented a straightforward system to produce “true 10X” content—before 10X content was even a thing (in case you haven’t seen it, here’s Rand Fishkin’s famous Whiteboard Friday video on 10x content from 2016).