November 2016: Marketing Action Calendar for Restaurants

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The penultimate month of the year has begun. Restaurants are in full swing with their daily work and many have already changed their menus to adapt to the new season. It is time to do and sow in businesses to reap later, since in November there are a number of interesting dates and the pre-Christmas atmosphere is beginning to be felt.

That's why today, like every month, we bring you a few suggestions for marketing actions that you can carry out in your restaurant to attract new customers and offer something different from the usual. Check out what we have:

Black Friday or Black Friday
Like many others, it is an American celebration that has spread to the rest of the world. It was born in the American country as the day on which Christmas shopping begins with attractive sales and promotions. In recent years, many businesses in Spain have adopted this custom to start moving their sales due to the proximity of the end of the year.

Adapt Black Friday  to your restaurant . Offer an attractive promotion and advertise it as a complement to the purchases that people make that day to take a break before or after them. Fixed price on the snack or cocktail WhatsApp Number Database discounts on the dishes on the menu, invitation to the bottle of wine, 2×1 on the daily menu. The point is to adapt to the new marketing dynamics and use them to your advantage.

Adapt Black Friday to your restaurant. Offer an attractive promotion and advertise it as a complement to the purchases people make that day to take a break before or after their purchases.



Christmas, Christmas, sweet Christmas
You might think we've made a mistake here, but no. Your restaurant's Christmas campaign has to start in November, on the 15th at the latest, because many people are starting to plan their Christmas lunches or dinners. I'm sure you've already been asked.

Start developing the menus you plan to offer, although depending on the time and budget you have, you can plan a whole campaign that includes a newsletter with an attractive design to publicize your menus (or whatever you want to offer your customers in December), well-made photos of the Christmas dishes on your website and social networks, printing the menus and displaying them in the establishment, making attractive graphics announcing on your social networks what you will do for Christmas, offering reservation options and even making paid ads on some social networks such as Facebook, Twitter or Instagram.

You can plan your actions in your paper diary, Excel or Google calendar.

It is true that Christmas dates tend to sell themselves, but the better you do at promoting yourself, the more likely you are to have your restaurant booked in advance and thus succeed in one of the best months of the year for the hospitality industry.