Why are people afraid of SEO

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5 reasons why people are afraid of SEO Education, strategic planning, and patience overcome the most common fears about SEO, such as its effectiveness, complexity, and frequent changes. Portrait of a smiling woman with long hair, transparent background. Sarah Berry SEO Consultant Author block right corner shape October 25, 2023 5 min. read Like spiders, clowns, and the dark, people fear SEO for multiple reasons. Below we'll look at the most common reasons business owners fear search engine optimization, from the frequent changes to the resources required, and explain why it's worth overcoming these fears.


1. SEO doesn’t work Businesses invest in digital marketing services or strategies to achieve certain results, which are usually linked to the organization's bottom line. If a business manager, whether the owner or the marketing director, is not convinced that SEO can drive results, for example in Australia Phone Number Data terms of leads or sales, they will be afraid to invest in this domain. We can't blame them either.



What we can say about this SEO fear is that SEO works - we have over 25 years of experience proving its effectiveness in industries as diverse as healthcare, plumbing, and e-commerce . When much of an employee's value is based on their performance, it's risky to invest in something you fear will fail. This fear may also be compounded by past experiences, such as if the business previously partnered with an SEO agency that did not deliver results.