You need to have a real story.

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Social groups Social groups are a highly underrated way of figuring out what your target audience wants. You’ve got a group of people talking to each other about what they’re looking for and what they want. So the best thing you can do is go to these groups and listen. It’s messy and it requires quite a bit of time, but the info you get can make all the difference. Putting Feedback to Work: Turning Psychographics Into Solid Ad Copy Knowing about psychographics is great, but it doesn’t matter if you can’t turn it into ad copy that converts.


There are a couple of aspects you can focus on to write ad copy Benin WhatsApp Number that converts. Hopes and dreams As humans, we instinctively seek pleasure and try to avoid pain. In psychology, this is called the pleasure principle. What this means for marketing and advertising is that we’re always on the lookout for things that make our lives easier, more pleasurable, or less painful. If you can show someone you’ve got a way to improve their life, you’re going to get their attention. Take this ad from Jobbatical, for example. pleasure principle in ad copy They’ve decided to focus on one of the dreams many young people have. Travel the world and earn money doing it.




No one wants to spend their entire life in a cubicle. Worries and fears Calling out someone’s worries or fears can be one of the most effective ways of writing ad copy. People want to avoid pain more than they want to achieve pleasure, so if you can tell them of a way to avoid pain, you’ve got a winner. The key, however, is to be as specific as possible. Telling people they’re “losing out of money” isn’t nearly as powerful as telling them they’re “losing out on $1376 a month.” It’s the specificity of that last statement that makes the ad interesting because, in order to come up with a number like that.