The goal is obviously to evaluate the proportion

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Conversions: if your workflows are working well, you should measure conversions, either in the form of consumption of additional content or in the form of a purchase.  of leads that accomplish the action you wanted to trigger with your automation scenario. The average lead score: lead scoring is an integral part of a marketing automation strategy. Track the quality of your leads and their progress in the buying journey by following this score.


Acquisition KPIs You see that your audience is engaging with Phone Number Data your content and you consider this a positive signal. Yet, if that engagement isn’t translating into increased marketing and sales effectiveness, you’re still not fully leveraging your marketing automation tool. To evaluate your performance, you should look at the following indicators: The number of visitors to your site: this indicator will serve as a basis for calculating your conversion rates.




Out of all your visitors, how many become leads? MQLs? The volume of leads generated: leads are prospects generated by marketing. They are not yet qualified and therefore remain in the hands of marketing, which will have to nurture them into MQLs. The volume of MQLs generated: MQLs (“marketing-qualified leads”) are leads that are qualified from a marketing point of view. In other words, these are the leads that the marketing department considers mature enough to be passed on to the sales teams.